Jan 18 2010
Being Influenced When Shopping
How much do your and your spouse’s taste differ? Do you generally like the same clothes design and color, for example? For me, I have learned that I can never go shopping with my husband. Because whatever I pick up, he will seem to think that it doesn’t look good. And whatever he selects, I don’t seem to like it a lot either. We just have this difference in opinion and taste.
So, if my husband is with me, I usually end up buying nothing. Not that I need to listen to him but somehow, his opinion will have a direct influence on me and I will then have second thoughts about what I had initially chosen. As a result, I will go home empty-handed.
Therefore, it makes more sense if I go shopping on my own. Then, I will be more likely to buy something because there is no one to tell me “That’s ugly! Why don’t you buy this instead?” I end up getting more confused and at times, fed-up that I rather not buy anything at all!
OK, now I understand why in my university marketing course once upon a time, I was made to study the buying process and how people arrive at their decision. For marketers, it can be important to know who is actually making the purchase decision because they will need to target their marketing efforts to the right group of people.
Anyway, for 2010, perhaps I can make a new resolution and that is to stop being influenced by my husband when it comes to buying MY stuff! If that is at all possible…
